As telephone companies race into IPTV top executives repeatedly make clear they believe success depends on their abilities to leverage the platform to deliver more than a "me-too" cable service. But they also acknowledge that achieving differentiation will require cooperation from content suppliers and third-party developers, not to mention allocation of increasing amounts of internal resources, in pursuit of a leap into the unknown.
 
It doesn't have to be this way. Telcos have the technology at hand immediately to create a dimension to their services that is not available over cable. This Webinar will offer telco executives a new perspective on IPTV strategies by explaining how they can exploit the innovative power of Web content and applications to vastly enhance the television viewing experience of their customers.

Join us for a provocative look at key questions, such as:

• What does the strategic horizon in cable tell us about what it will take to make IPTV a truly differentiated service?
• How have telcos in other parts of the world differentiated their IPTV services and what does that tell us about the options at hand?
• What's in the offing from the Web side that could significantly enhance IPTV service?
• What business models can be applied to make use of Web-based content in the TV domain a win-win for all concerned?
• What are the technical underpinnings that make the combining of network TV content with Web-based content a straight-forward process?

Moderator:  Drew Thornley, xchange, New Telephony and PHONE+ magazines
Speakers: Fred Dawson, Contributing Editor, xchange
Young-Sae Song, Director of Corporate Marketing, Redback Networks Inc.