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Application Selling for Wavelengths: Who’s Buying It and Why

Date: Thursday, Apr. 3, 2008 2:00 p.m. ET
Sponsors: AboveNet, Nortel Networks, PHONE+
Speakers: MaryBeth Nance, Executive Director Business Development & Regional Marketing, AboveNet; Kevin Drury, Director of Business Development for Metro Ethernet Networks, Nortel Networks
Host: Khali Henderson, Editor in Chief, PHONE+



Agents, the message has come through loud and clear: bigger bandwidth equals bigger bucks. It’s hard to find bigger or more flexible bandwidth than high-capacity wavelength services. But how do you sell it and to whom?

Wavelength services are attractive to a range of industries – from media and entertainment to financial to energy. That’s because its ability to carry different types of traffic at different speeds means that wavelengths can support a range of bandwidth-intensive and latency-sensitive applications, such as Internet, video, storage and multimedia, that these customers need.

• Major broadcasters are using wavelength to facilitate broadcasting of its live shows and to store historical video content to remote data centers.

• Online gaming and social networking providers use wavelength services to support content delivery to their end users.

• Oil and energy customers use WDM networks to support their geothermal mapping and disaster recovery needs.

The examples are numerous and growing. Find out how your agency can enable advanced applications for these customers using wavelength services in this free Webinar sponsored by AboveNet, Nortel Networks and PHONE+.

In this Webinar, channel partners will:

• Assess the growing demand for wavelength services

• Understand how wavelengths can be used for storage, data center connectivity, data replication and business continuity services

• Learn about industry-specific application-selling techniques



 

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