If you are service provider – carrier, reseller or master agent – relying on indirect sales for all or even a portion of your revenue, you know how frustrating it can be to distribute leads to your channel partners only to lose track of them. Was the prospect contacted in a timely manner? If so, what’s the status?  Will that opportunity close this quarter?  Can you help move it along by getting involved in the sales cycle?  This chronic lack of visibility has a snowball effect of making it more difficult to monitor the effectiveness of promotions and campaigns.

Ideally, you want to turn raw and unqualified sales leads into closed sales. To do this, you just need to:

• Distribute each lead to the most motivated sales person, along with all necessary sales information.
• Ensure every prospective customer is promptly contacted, qualified and ideally sold.
• Get feedback on all leads to “close the loop” on important sales metrics.

It sounds simple enough, yet cross-industry statistics show as many at 60 percent of all leads sent to the channel wind up MIA. It doesn’t have to be this way. Learn the best practices market leaders use to manage leads and maximize their channel sales success.

In this Webinar, you will learn how to:

• Maximize contact rates with potential customers
• Ensure every sales lead is aligned to the perfect partner and followed up on
• Identify which demand-generation investments are driving the most leads
• Increase channel visibility
• Improve the breadth of your pipeline
• Boost revenue

Moderator: Kelly M. Teal, business and regulatory editor, xchange
Speakers:
Khali Henderson, Group Editor, xchange and PHONE+
Charles Watson, vice president of marketing for BLUEROADS.