Few network services have the potential to transform business networking like Ethernet. According to analysts at In-Stat, Ethernet services provide unmatched scalability, high reliability and exceptional economics, all while utilizing a protocol that is simple, well understood and widely accepted by the user community.

As a result businesses will be migrating in droves. The research firm predicts Ethernet services revenue to grow 30 percent to 40 percent compounded annually to between $4 billion and $6 billion by 2010. That compares to just under $2 billion today.

As trusted business advisers, channel partners serving commercial accounts have an emerging opportunity to help their customer transition to Ethernet services over the next few years. To do this effectively and profitably, agents must understand the technology and how to sell it.

In this Webinar, channel partners will:
• Learn about Ethernet services technology and applications
• Identify top target markets, including verticals, for Ethernet services
• Hear sample needs-assessment questions and sales pitches
• Discover one agent’s experiences selling Ethernet services to its base

Moderator: Khali Henderson, Group Editor, PHONE+
Speakers: Khali Henderson, Group Editor, PHONE+
Scott Graham, Senior Product Manager, Ethernet, Level 3 Communications
Bob Gable, Director, Product Management, Level 3 Communications 
Bill Steen, Director Marketing and Partner Programs, Level 3