Case Study: Motorola, Swisscom Partner for Hotel Guest IP Services

Swisscom, a provider of secure and reliable IP-based networks that support voice, data, Internet and video services, and Motorola, a developer of video and networking technologies, are working together to bring innovative broadband services to hotels. Together, they are offering a full suite of integrated network technology solutions to clients and guests of the hospitality industry improving not only the communications experience for travelers around the world, but simultaneously reducing hotel system incidents with a scalable, reliable solution.

Problem

Business travelers and on-the-go vacationers increasingly demand services that create a seamless and enhanced traveling experience – whether it is IPTV, movie and video downloads, VoIP, wireless access or dual-mode cell phone functionality.

While guests count on reliable connectivity while on the road, hotels are concerned about operation costs associated with updating their infrastructures and the complications that can occur with adding separate broadband modems and power supplies needed to meet the demand onto their systems. Furthermore, with each new IP-based application, the complexity of the existing communications infrastructure grows, resulting in rising maintenance and management cost. While the increasing structural complexity reduces the preventive visibility of potential problem causes.

Solution

Motorola’s mT2a PowerBroadband product line was the solution to the hotel operators’ concerns and was selected because its innovative design provided the performance levels required for next-generation, triple- and quad-play IP services

“Motorola’s mT2a system has proven its value across multiple deployments ranging from hotels and hospitals to residential apartments,” said Greg Ioffe, general manager, Private Broadband Networks, Motorola Home and Networks Mobility business. “It is now being deployed across European and North American hotels for advanced guest services. Together we look forward to bringing innovative broadband services to hotels that will include IPTV, HDTV, downloadable movies, personalized and localized information and targeted advertising.”

The mT2a PowerBroadband system includes a self-contained m2 wall plate, which directly snaps on over existing telephone wall plates found in hotel guestrooms to offer a “no box” solution. There is no local power supply to get unplugged. There is no separate modem to get stolen. Each m2 Wall-plate is powered from the Master Switch over the ordinary telephone line running to the Guest Room to bringing high-speed Internet access and other broadband IP services to hotel guests.

The T2 system delivers upwards of 50 Mbps of bandwidth to each Wallplate in the guest room. The system enables multiple separate and simultaneous broadband applications to be supported in each guest room.