Brightpoint Expands Reverse Logistics

Brightpoint North America L.P., a subsidiary of Brightpoint Inc. (CELL), has announced a series of initiatives and actions to expand its reverse logistics capabilities. These recent initiatives are focused on developing a go-to-market strategy, building a leadership team, deploying state-of-the-art technology solutions and forming strategic alliances with industry leaders.

To facilitate the development of its reverse logistic strategy, Brightpoint engaged wireless reverse logistics consultant, Chainnovations, to lead an evaluation of the entire North America wireless reverse logistics landscape. Brightpoint has now created a complete reverse logistics solution for its customers, which maximizes the value of their returned assets by utilizing the following capabilities:

• Returns management by channel
• Accounts receivable management
• Comprehensive triage, testing and flashing services
• Advanced exchange consumer programs
• Parts and component reclamation
• Specialized call center solutions and online services
• Customer and channel reporting

Additionally, Brightpoint hired Blake Vaughn as director of reverse logistics. Vaughn is a recognized expert in wireless reverse logistics, having worked for Cingular/AT&T Wireless as a senior manager in its Supply Chain Group focused on reverse logistics.

Brightpoint also is implementing a next-generation returns-processing solution. This solution provides improved processing capabilities, greater operating efficiencies, enhanced reporting, increased visibility and more sophisticated integration with Brightpoint's repair partners. In addition, this new reverse logistics solution is fully integrated with Brightpoint's other critical technology applications, including order management, warehouse management, transportation management and Brightpoint Online.