PNG Program Upsells Service Bundles

PowerNet Global (Booth 514), says it is taking back-office agent support to a new level. The company is set to launch a new sales program for its agents and affinity groups that is designed to market customized service bundles to existing customers, increasing loyalty and revenue per customer.

The new program promotes a range of bundled services, from local and long-distance to wireless and Internet access, to existing customers.

“We’ve grown by exceeding the back-office support expectations of our agents,” says Larry Moses, executive vice president of sales. “Now we’re taking that a step further by collaborating with them and using targeted communications — e-mail, direct mail, telemarketing — to increase commissions and revenue on existing business with very little effort required on their part.”

Brian Lammers, marketing manager, explains PowerNet Global is responding to market feedback. “Today’s competitive environment demands that we stay in front of our customers, become a consumer advocate for them, and consistently reinforce the value of the relationship to keep them as customers for the long term,” he says.

“Frequent communications with an entire customer base can be difficult for some agents to manage. We want to assume that role for the mutual benefit of our agents and customers.